Landing page or full website. How to choose.

Published on 12 September 2026 · 5 min read

We are almost always asked “how many pages do I need?”. It is the wrong question: it is about quantity when the problem is a problem of journey. The right question is how many different decisions does your visitor have to make before contacting you.

One decision, one page. Several decisions, several pages.

When a single page is enough

A single page works when all your visitors want the same thing, and there is only one action at the end: to call, to book, to ask for a quote.

• A tradesperson who wants to be called about jobs.
• A restaurant: the menu, the opening hours, the address, the booking.
• A practice or a therapist with a single main service.
• A single offer launched for a campaign, with a form at the end.

Its advantage is not the price, it is the absence of choice. On a well-built page, the visitor scrolls down and arrives at the form. On an eight-page site, they wander around the menu and leave. It is also why a single page goes live in two working days: there is less to decide, so less to arbitrate.

When you need several

Several pages become necessary as soon as one of these three things is true.

You have several services that do not speak to the same people. An accountancy firm doing bookkeeping, tax and payroll has three audiences. A single page mixes them together and convinces none of them. Three pages, each with its own vocabulary, are also three front doors for Google: it is the most profitable reason to add pages.

You need to be found on different searches. Google ranks pages, not sites. “Roofer Lausanne” and “roof repair Lausanne” deserve two pages, otherwise you rank halfway on both.

Trust takes room. The higher the basket, the more the visitor wants references, reviews, an “about” page, sometimes terms. A CHF 15,000 purchase is not decided on a page that scrolls.

The three-question test

1. How many different services do you want to sell? One: one page. Two to five: one page per service.
2. How many different Google searches do you want to win? Count one page per important search.
3. Does your visitor need to check something before writing to you? If so, plan the page that lets them do it — references, reviews, team.

Add it up. One page if the total is one, five pages if the total is around four or five, seven if you have a real catalogue of services. That is exactly the logic of our three tiers: Landing Pro for one page, Site Complet up to five, Site Étendu up to seven and in three languages.

The most frequent mistake

Ordering eight pages and filling only three. A half-empty site inspires less confidence than one dense, finished page, and it costs more to produce and to maintain. If you do not have the content today, take fewer pages today.

The opposite mistake exists too: piling five services onto a single page because it cost less. The visitor does not read the sixth section, and Google does not know what to rank you on.

And if I get it wrong?

It does not matter, on two conditions. The first: that the site is built so that a page can be added without rebuilding it. The second: that your domain name is in your name — it is the domain that carries your search ranking, not the site.

In practice, most of our clients start with one page, watch where their calls come from for three months, then add the two or three pages the calls have pointed out. It is less elegant than a perfect plan, and far more effective.

If you are still hesitating, write us the three answers to the test: we will tell you which of the three tiers suits you, including when the answer is the cheapest one.