The journal

What we wish someone had told us sooner.

Nine short articles, written for Swiss SMEs. Real prices, real lead times, and what we would do in your place.

The articles.

Ordered from the most asked to the most technical. None of them needs the others to be worth reading.

The four brackets on the Swiss market, what really pushes the bill up, and the annual costs nobody puts a figure on at the start.

The question is not the number of pages, it is the number of decisions your visitor has to make. A test in three questions.

The primary category decides half of your local visibility. And almost nobody chooses it correctly.

Five seconds to answer three questions. The plan of a home page that gets the phone ringing, section by section.

What each solution does very well, where each one struggles, and the real cost over three years for a Swiss SME.

The order that works, section by section, with what to write in each one and the mistake not to make in it.

The three cases where a photo shoot pays for itself, the three where it does not, and the brief to give the photographer.

What happens week after week once a site goes live, the three sources of traffic and how fast each of them is.

Your domain is in your former supplier's name? Here is the exact procedure, and what to do if they no longer reply.

Write it to us, we answer the same day, Monday to Friday. And if the answer is useful to other people, it becomes an article.