GEO agency in Geneva: measure first, never promise

GEO means getting a business understood and cited by AI answer engines. About twenty agencies offer it in French-speaking Switzerland. Here is what Up2Front does, how we work, and what we refuse to sell.

By Maxime Pilloud, Up2FrontUpdated 27 October 2026

In short

Up2Front is a Geneva web agency founded by Maxime Pilloud. It measures what Google AI Mode, ChatGPT and Gemini answer when a client looks for your trade in your town, then fixes what stops you from being cited. Every answer is kept word for word, timed to the minute, on a page in your name. No agency can guarantee a place in an AI answer, and neither can we.

What we do

The measurement. We ask three engines the question one of your clients would ask (“who is the best [your trade] in [your town]?”), twice, a few hours apart. You get every answer word for word, the time to the minute, and the sources the engines cited. Our standard Relevé is free and delivered in French; for an English-language measurement, write to us.
The work (quoted, only if you ask). We fix what blocks you: pages engines cannot read, an unclear identity, absence from the directories and sources AI engines actually use.
A new measurement after 90 days. Same question, same engines, so you can see what moved and what did not.

What we never promise

No guaranteed position. AI answers change from one day to the next: about 65% of cited sources change from one day to the next, according to the University of St. Gallen (April 2026).
No invented reviews, no fake articles. Engines cross-check, and what is false ends up showing.
No useless work. If your clients mostly come through an insurer, a property manager or a colleague, AI matters little to you. We will say so and sell you nothing.

We measure ourselves, in public

On 27 October 2026 we asked the three engines four client questions about our own trade. Up2Front was named in none of the 12 answers. We publish that score and its progress every month (in French). Selling measurement without showing your own would not be serious.

Our published studies

Heat pumps in Geneva (in French): 180 AI answers. The most cited source is the State of Geneva's heat pump page, not any installer's website.
Architects in Geneva (in French): Google AI Mode answered the same question three different ways within one hour.

Five questions to ask any GEO agency

How many times do you ask each question? One answer proves nothing.
Will you show me the engines' full answers, or only a score?
Which engines do you measure, and on what exact date?
Which sources do the engines cite instead of my website?
What happens if nothing moves after 90 days?

Frequently asked questions

Does Up2Front work in English?

Yes. Our standard Relevé is delivered in French, but we can measure English-language questions on request: write to contact@up2front.com.

Can Up2Front guarantee a place in ChatGPT?

No. AI answers change from day to day and no agency can guarantee a citation. Up2Front measures, fixes what blocks you, then measures again after 90 days.

Which engines does Up2Front measure?

Google AI Mode, ChatGPT and Gemini, twice per question, with every answer timed to the minute.